STORIES I'VE WORKED ON
KATE & JUSTIN ROSE FOUNDATION
PGA Golfer Justin Rose and his wife Kate run a foundation under their names and recently donated $1 MILLION to the Orlando chapter of Blessings in a Backpack. The charity's mission is to mobilize communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.
Typically nonprofits don't get much attention when a large donation comes through but with the help of Kate being available for interviews, we were able to generate local and national media attention.
COVID-19 made many people feel isolated in their homes since CDC guidelines encouraged people from attending large gatherings. Because of that, it was important for the Sarasota chapter of the National Alliance of Mental Illness (NAMI) to raise awareness for their "You're Not Alone" campaign and remind people that someone is there to help you if needed.
LUMINARA CEREMONY (COVID-19)
COVID-19 also known as the Coronavirus made a huge impact in event planning nationwide. All American Cancer Society events including several Relay for Life events nationwide were postponed for a later date.
I found out about a local volunteer who got creative and found a way to continue her efforts to raise awareness and funds for the fight against cancer.
JACKSONVILLE HOPE LODGE
In January 2020, the American Cancer Society held a ribbon cutting ceremony for the opening of their newest Hope Lodge in Jacksonville. The Richard M. Schulze Family Foundation Hope Lodge is named after the Founder and former CEO of Best Buy.
Hope Lodge provides free lodging for cancer patients who have to travel out of town for their treatment. For this project, I asked a local patient to share her story about what this lodge means to her. I also managed media relations and training for the American Cancer Society's CEO, Gary Reedy and Richard Schulze.
Every day thousands of cancer patients need a ride to treatment, but some may not have a way to get there. The American Cancer Society Road To Recovery program provides transportation to and from treatment for people with cancer who do not have a ride or are unable to drive themselves.
The goal for this project was to recruit as many new volunteer drivers for the program. I asked a volunteer driver named Fran to share her experience providing over 500 rides and her connection to cancer.
*2020 Florida Public Relations Association's Image Award winning campaign (Judges' Award)
The Making Strides Against Breast Cancer Walk in Orlando is the largest walk in the nation for attendance. Over 70,000 breast cancer survivors, caregivers and supporters come out for the annual 5K walk.
Angelyn is one of the top fundraisers for the walk and I asked her to share her story of beating breast cancer. She also shared how she uses her musical talent to give back to the cause she's passionate about the most.